70 Years of ITV
I partnered with ITV to create a series of celebratory ad bumpers marking 70 years of broadcasting. Drawing on decades of archival footage from classic regional idents, we revived and reimagined a few through the lens of the modern ITV brand.
Together, we developed three in-and-out bumpers and a suite of idents, which aired across ITV for a week as part of the anniversary celebrations.
Acknowledgements
Client: ITV
Creative Direction: ITV & Shorts & Tales
Animation: ITV & Shorts & Tales
Toolkit & Timeline
ITV wanted to showcase a timeline of the channel’s most iconic moments from its 70-year history. They designed 70 individual cards to be displayed in the ITV Studio lobby as part of the celebration.
To make what could have been a mammoth task more efficient, I developed an animated toolkit that allowed us to quickly and easily populate all 70 cards while retaining visual interest and consistency throughout.