Bókun
Bókun is a Tripadvisor company that offers a complete booking and channel management solution for extraordinary experiences. The new rebrand grabs attention and shows personality with expressive typography and bold colour treatments exciting their users by bringing the how to their wow.
I worked closely with Anagram to translate the new tone of voice into a motion identity that packs a punch to get both experience operators and customers excited. In three months we scaled the motion identity across logomarks, 9 product films and 24 course videos.
Acknowledgements
Client: Bókun
Creative Direction: Anagram & Shorts & Tales
Animation: Shorts & Tales
Toolkits
In order to produce the vast amount of content in a short amount of time we developed a series of toolkits to help us produce reusable assets that would be unique each time when used throughout the brand, these included pills, carousels, charts and more.
We also produced a course template to give Bókun an intro and outro transition for their video content and the controls for the user to quickly change titles across one, two or three lines, subtitles, a variety of animated icons and three colour options. This ensures brand consistency whilst giving the user flexibility to produce content that feels fresh each time.